To shout art, as if it was a feeling trapped within us with almost no possibility of escape — this is the main premise of this movement related to the visual arts and graphic communication. It is a movement which, expressed in the form of a social campaign, seeks to promote the importance of the fine arts and design in our society and in our everyday lives.
To this end, the “gritarte” logo has been used, in which the letter “a” has been inverted, symbolising someone shouting art, in order to promote it and make it known to anyone who feels interested in or drawn to it, so that it becomes part of their life. Likewise, splashes of colour have been used to define this letter, which appears to spit out an expression of chaos and wildness, as if it was a work of contemporary art.
