The trade name of this artisanal group, dedicated to creating personalised fashion accessories, was inspired by a girl’s name; specifically, the initials of her first name and surname, which together form the word “Belesa”. This name, which is also associated with the word “belleza”, serves as the hallmark of the handcrafted creation of these fashion accessories, made from beads in a wide variety of shapes, designs, materials and colours, and customised to each client’s taste.
Following this, and after a brainstorming session carried out by the work team, the slogan accompanying the logo design was also created. This slogan links the word “Belesa” to these fashion accessories and to the concept of “beauty”, from which the phrase “complementa tu belleza” ultimately emerged. So this phrase rhymes and reinforces the brand identity of this artisan team.
Once the final logo for the group had been completed, the next step was the design of its monogram and the advertising associated with social media platforms such as Facebook and Instagram. In addition, a website and a mobile app were developed for online sales of their products. For all this, feminine colours such as pink and deep fuchsia were chosen, as these are associated with the glamour of fashion, and simple yet highly expressive typefaces were applied, such as “Playlist Script” and “Clear Sans Bold”. In this way, the designs invite us to journey through a world of exquisite beauty and harmony, just like the customisable beads crafted by the Belesa brand.
