Merchandising is a powerful advertising tool and an effective promotional strategy for all companies that incorporate it into their marketing plans. Therefore, the use of a certain degree of creativity and imagination can turn this form of communication into true works of art, as the correct approach and the appropriate use of the most suitable graphic elements can elevate a brand or trade name to unexpectedly high levels.
In this case, the use of character representations—almost as if taken from an animated film—has been the main theme used to showcase these products. Thus, adapting these graphics to a wide variety of media, such as skateboards, t-shirts, or posters, enhances the brand’s status and presence in an increasingly competitive market.
