As being part of some of the branding and packaging creations developed as presentation materials to introduce the Design Studio of Rafael Angulo to the manufacturing industry, these designs conceived for the Millac factory more than deserve their inclusion in this project portfolio.
On this occasion, the work was completed with the development of the rebranding and the illustration of the milk cartons of this company especialized in the production of semi-processed dairy products. Therefore, regarding the creation of the proposal for its new brand identity, the manufacturer’s original design served as the source of inspiration, from which a new logo was developed, being its character even more dynamic, light and subtle, thereby creating an impact on customers and encouraging them to feel drawn to consume its products with confidence and anticipation.
Likewise, taking as a reference the market segment that regularly consumes the type of product manufactured by this dairy company, a new illustration was created for each package across the various milk variants it produces. Therefore, these designs graphically represent not only the nutritional qualities of the different milks, but also the health benefits they provide, while each variant is further distinguished through the colours and the ingredient-based visual features from which they are made of.
